So, I have some weird hang-ups about Disney, “princess culture,” the sexualization of girls and the general over-gendering that American childhood culture does to to kids, even really young kids. And for 3.5 years, that was a pretty easy path to walk — Daddy-o and I have tight control over the media Boopsie is exposed to, and we haven’t introduced Barbies or Disney Princesses or any TV with commercials.
However, since we decided to take Boopsie to her first movie, and it was Frozen, which has been crazily successful for Disney, this has been challenged. Case in point: Yesterday I took Boopsie to our nearby Target. We needed a few first aid supplies and she wanted to pick out some Band-Aids, so she picked out the Disney Princess variety. This was a first and it was a little unsettling, but I just let it ride.
Later, we were hitting up the baby/toddler section and she spotted character undies featuring the characters from Frozen. And I let myself be talked into buying them despite serious misgivings. First of all, I dislike how aggressively every movie tie-in is marketed to kids. Secondly, she didn’t even really need undies. Finally, I feel like I’m standing on the edge of a damn slippery slope. Yes, Frozen has a lot of good messages about sisterhood and being brave and strong, but it’s still a Disney movie and there’s still some weird sexuality stuff happening with Elsa. But I folded, and quickly, and you know what? My kid is overjoyed about those undies. She told the cashier. She told friends we saw for dinner. She changed them this morning and came bursting out of her room to show Daddy-o and I the “Olaf” pair she had put on. She. Loves. Those. Undies.
The Disney juggernaut, and their product tie-ins, have brought her JOY. I’m still mixed about the whole Frozen craze, and Disney and I definitely am not a fan of the other “princesses.” But with this experience, I’m going to try and walk this line, and to help her enjoy some aspects of what this part of our culture has to offer.
Once again, it’s likely I’m putting way too much thought into this. But my goodness, she is adorable when she’s talking about those undies…